"The way that we are communicating is evolving very rapidly.
As a society, it seems as if we are currently caught up in the phase of using a
new technological gadget every month. The proliferation of smart phones and
YouTube has made social factor very powerful when promoting products and
spreading information.
Technology
is more pervasive in our lives now because it is very difficult to “unplug”
from Smart phones and from social media. It has become a fabric of our life as
much as our careers, schooling and community involvement. We find out about
many different things through various social media outlets such as Facebook and
Twitter. “In August of 2009, social networking and blogging sites accounted for
17% of the total time spent on the internet (http://socialnetworking.procon.org/).”
Therefore there is now a trend to post something through an online medium where
many people can easily access or stumble across the information that you have
shared. On a different front, Android phones have the capacity to keep us up to
date almost instantaneously in many different capacities such as updates on the
news and cool events that may be happening in a city close to home.
Since the trajectory of the
technological and social front is so unpredictable and random, it is difficult
for marketers to choose and focus on important elements that consumers will
find appealing. Whether it is communicating with another person using the iPad
or developing a voice-command system, firms are looking for new and creative
ways to reach a target audience. It is important enough where I could imagine
larger businesses and some smaller businesses would devote a decent amount of manpower
to addressing this need.
Therefore, the social factor should
not be discounted or minimized in the marketing environment. It plays a major
role in the dissemination of information to a wide audience in a quick and
efficient manner."
