A Glimpse into a summer class

To all my readers, I haven't updated in quite a while and I apologize for that. I wanted to share with you a post that I had to do for my Marketing summer class. I talk about the proliferation of communication using technology. I hope that you find it insightful and that it provides a glimpse into what an online class is like. I talked about the importance of the social and technological factors in the marketing environment:

"The way that we are communicating is evolving very rapidly. As a society, it seems as if we are currently caught up in the phase of using a new technological gadget every month. The proliferation of smart phones and YouTube has made social factor very powerful when promoting products and spreading information.

            Technology is more pervasive in our lives now because it is very difficult to “unplug” from Smart phones and from social media. It has become a fabric of our life as much as our careers, schooling and community involvement. We find out about many different things through various social media outlets such as Facebook and Twitter. “In August of 2009, social networking and blogging sites accounted for 17% of the total time spent on the internet (http://socialnetworking.procon.org/).” Therefore there is now a trend to post something through an online medium where many people can easily access or stumble across the information that you have shared. On a different front, Android phones have the capacity to keep us up to date almost instantaneously in many different capacities such as updates on the news and cool events that may be happening in a city close to home.

Since the trajectory of the technological and social front is so unpredictable and random, it is difficult for marketers to choose and focus on important elements that consumers will find appealing. Whether it is communicating with another person using the iPad or developing a voice-command system, firms are looking for new and creative ways to reach a target audience. It is important enough where I could imagine larger businesses and some smaller businesses would devote a decent amount of manpower to addressing this need.

Therefore, the social factor should not be discounted or minimized in the marketing environment. It plays a major role in the dissemination of information to a wide audience in a quick and efficient manner."